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April 2, 2017

Modern Footnotes: A Better Footnote Plugin for WordPress

Today, I’m releasing Modern Footnotes, a new WordPress plugin to add footnotes to your pages and posts. I love writing that uses footnotes for providing interesting tidbits or extra commentary that doesn’t fit the main thread of the writing. Some of the best uses of this online are on FiveThirtyEight and the now-defunct Grantland. I looked at every WordPress footnote plugin available and didn’t find one I liked, so I built my own. I wanted something that would let you
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March 28, 2017

“Marketing Pixels” and Page Load Time

When I was at ScoreBig, our page load time was bad. Our homepage took seven seconds to load. Over the course of six months, we got that down to three seconds. When we first discussed the project as a tech team, we had an immediate suspect for page load time. It became our Public Enemy No.1: Marketing pixels. “Marketing Pixels” They go by other names – web pixels, beacons, tags. Around our tech team, we called them “marketing pixels” because,
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