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March
March 28, 2017

“Marketing Pixels” and Page Load Time

When I was at ScoreBig, our page load time was bad. Our homepage took seven seconds to load. Over the course of six months, we got that down to three seconds. When we first discussed the project as a tech team, we had an immediate suspect for page load time. It became our Public Enemy No.1: Marketing pixels. “Marketing Pixels” They go by other names – web pixels, beacons, tags. Around our tech team, we called them “marketing pixels” because,
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